This Blunder Makes Things WORSE for Nokia
For those impressed by the new optical image stabilization technology shown off at the launch of Nokia’s (NYSE:NOK) flagship Lumia 920 in New York on Wednesday, Nokia owes you an apology.
Posted on Youtube and the company’s official blog, and demonstrated at yesterday’s launch event, the video advertisement for Nokia’s optical image stabilization known as PureView shows the footage of a young woman on a bicycle. One side of the image, shot with a regular smartphone, shakes, but the other showed the smooth effect of what one would assume was Nokia’s new technology.
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Only the footage was not shot using PureView. Tech blog, The Verge discovered:
…there’s a curious reflection in the window of the trailer in the background. It’s not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he’s holding, we can reasonably agree it’s not a Lumia 920.
Nokia was not showing off the Lumia 920’s optical image stabilization technology:
In order illustrate the technology, which eliminates blurry images and improves pictures shot in low light conditions, Nokia produced a video that simulates what the PureView will be able to do.
“Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only,” Nokia spokeswoman Heidi Lemmetyinen wrote on the company’s blog this morning.
Is Nokia’s stock a buy or sell? See what we think in “Is Nokia’s Stock a Buy with the Lumia Catalyst?“