This Media Giant Just Won the Grammy Contract Again

CBS (NYSE:CBS) has broadcast every Grammy Awards show since 1973. The 54th annual awards show will be broadcast on February 12, 2012 from the Staples Center in Los Angeles, and yet again, broadcasting the show next year will be CBS. The network reached a deal today giving them the rights to the next 10 years of Grammys events, through 2021. That includes not just the live broadcast of the awards themselves, but the annual Grammy Nominations Concert Live, which airs November 30, as well as a new 2-hour special.

CBS Corp. president and CEO Leslie Moonves said in a statement, “We are excited to be the home of the Grammys for another decade and to continue our long and mutually beneficial partnership with The Recording Academy. The long-term structure of this deal will provide even greater continuity with marketing and sales opportunities for both organizations for an event that continues to grow in size and scope — both culturally and commercially.”

While viewing figures for many awards shows have been on the decline in recent years, ratings for the Grammy Awards have been on the rise as the show becomes more about the musical performances (and red carpet spectacles) and less about acceptance speeches. This year’s telecast witnessed 26.7 million viewers.

Ratings for the Grammy Awards have been on the rise as the awards show has become more about the performances and less about acceptance speeches. This year’s telecast was watched by 26.7 million viewers, its largest audience since 2000.

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