Hulu is no longer for sale after months of being courted by technology giants and media content providers such as Amazon (NASDAQ:AMZN), Google (NASDAQ:GOOG), and Dish Network (NASDAQ:DISH). Hulu is an online video service provider owned by Comcast (NASDAQ:CMCSA), Disney (NYSE:DIS), and News Corp (NASDAQ:NWSA).
The online video service has been gaining traction while its online streaming rival Netflix Inc (NASDAQ:NFLX) has had a few hiccups. At some point it may have seemed more profitable for Hulu to try to add subscribers and sell more advertising over the long haul. Starz’ (NASDAQ:LSTZA) shows are still in search of an online home and could migrate to Hulu after its deal with Netflix expires in March, Needham & Co. analyst Laura Martin said. Hulu’s advertising model also has promise.
“But the owners said in a joint statement Thursday that Hulu ‘holds a unique and compelling strategic value to each of its owners’ and that they would refocus on ‘mapping out its path to even greater success,’according to YahooFinance.