Time Warner (NYSE:TWX) CEO Jeff Bewkes spent much of his time focusing on TV Everywhere when speaking to the Financial Times in an interview published yesterday. This was an effort spearheaded by his company to bring television programming to more form factors. He also responded to critics who say that it has taken too long for content providers to offer their programming on various services and devices.
Bewkes told the publication that Time Warner Cable (NYSE:TWC), which Time Warner spun off in 2009, has so far done a poor job of “promoting TV Everywhere,” and has thus forced him to rethink offering digital services to the cable provider’s customers. But, TV Everywhere is “the fastest digital roll-out, faster than [digital video recorders], faster than ,” Bewkes told Financial Times. Perhaps this is the issue behind the promotion. He went on to say that the concept is “all falling into the right place.” Directing aim at Netflix (NASDAQ:NFLX), which Bewkes says is only made up of “archival content that nobody would want in Blockbuster.”
“Is the Albanian army going to take over the world?” Bewkes said in a comparison to Netflix. “I don’t think so.” Earlier this year, Bewkes said in an interview with The New York Times that Netflix, the streaming provider has no chance of overcoming cable service providers and content creators. The deal between Warner Bros. and HBO isn’t set to expire until 2014. However, interested companies are expected to start negotiating for access to Warner Bros. streaming rights long before the HBO deal is up.
“Netflixhasn’t been so willing to hurl insults at Time Warner, but earlier this year, the company’s chief content officer, Ted Sarandos, did speculate on why Bewkes takes such issue with his company. “We will be an aggressive bidder for [Warner Bros.] programming,” Sarandos said in January. “That will be good for Warner Bros., not so good for HBO…That’s why I think there’s some aggravation,” according to CNet.