Toys R Us Fires Back at Walmart

Retailers are engaged in a fierce battle for customers in the upcoming holiday season. Private toys retailer Toys R Us countered Wal-Mart’s (NYSE:WMT)lowest price guarantee’ challenge with a scheme to return its loyalty reward members 10% in the form of R Us dollars.

A 2012 Super Savers Pass, which rewards members can earn when they spend $200 or more during the designated period, gives rewards members more than $100 in savings, including exclusive coupons that will be emailed monthly next year.

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Competitor Wal-Mart (NYSE:WMT) recently announced that it will “guarantee” the lowest price on most products no matter when customers buy during the holiday season. Shoppers who buy an item at a Wal-Mart (NYSE:WMT) store between Nov. 1 and Dec. 25, but then find the identical product elsewhere for less, can get a gift card for the difference amount.

The retailers are also locking horns in their layaway orders programs. Toys R Us recently offered an expanded layaway program, applicable on all toys, at 450 of its 600 stores.

The only question remaining is when Target (NYSE:TGT), Big Lots (NYSE:BIG), and Costco (NASDAQ:COST) get into the discounting mayhem.

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