UNVEILED: Amazon’s New Paperwhite and Fire Kindles

Today’s the day Amazon (NASDAQ:AMZN) reminds us that it’s in the tech game. CEO Jeff Bezos takes the stage today in Santa Monica, just hours after his stock hit $252.15 a share.

Don’t Miss: Here’s a Sneak Preview of Amazon’s Big Day.

So far at the event, Bezos has done three things. One, he said Amazon is great, which is evidenced by its year to date stock performance. Two, he slammed Google’s (NASDAQ:GOOG) Android tablets, saying, “Last year, there were more than two dozen Android tablets launched into the marketplace, and nobody bought ‘em.” Three, he announced the Kindle Paperwhite and the new Kindle Fire.

The Paperwhite is a backlit e-reader, which is thinner and higher-res than its predecessor. The Paperwhite does not support audio, which is a factor in the $119 Wi-Fi enabled price tag, or $179 for 3G. Amazon also cut the price of its ad-supported Kindle to just $69.

We mentioned earlier that if Amazon wanted to keep Kindle in the tablet fight, it would need a $150 device. Well, the new  Kindle Fire is coming in at just $159, exactly what we expected Amazon to do to keep its edge.

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