With Black Friday quickly approaching, Wal-Mart Stores Inc. (NYSE:WMT) has broadened its pricing gap for toys over Target Corp. (NYSE:TGT) and Amazon.com Inc. (NASDAQ:AMZN), according to a Bloomberg Industries analysis.
In a Nov. 16 online review of more than 100 toys, including the popular, Let’s Rock! Elmo by Hasbro, Inc. (NYSE:HAS), prices came in 4.7 percent greater at Target with Amazon at 4.6 percent higher.
The study used a list of randomly chosen top holiday toys and compared them using online prices. Not all of the retailers had the same amount of toys: Amazon had the greatest amount (119) while Target contributed the lowest (24 percent missing toys).
In addition, Wal-Mart’s prices came in below Toys “R” Us Inc. and Sears Holdings Corp. (NASDAQ:SHLD)’s Kmart.
Just two weeks ago, Target’s prices were 0.5 percent less than Wal-Mart’s while Amazon had less than a 1 percent price differential.
Black Friday is considered the busiest shopping day of the year, taking place the day after Thanksgiving, and has been considered the unofficial kick off for holiday shopping. According to the National Retail Federation, U.S. retail (NYSEARCA:XRT) sales growth may see a decline this season to 2.8 percent as compared to last year’s 5.2 percent rise.