Wanna Get Rich? Follow the Twilight Saga Recipe of Vampires at Midnight
Tweens may be screaming, but Summit Entertainment is laughing to the bank. At midnight last night, new age vampire drama The Twilight Saga: Eclipse sold out across the land and raked in a record $30 million. The best part for Summit: they also hold the previous record of $26.3 million set by The Twilight Saga: New Moon.
Moreover, eclipse set a new IMAX (Nasdaq: IMAX) record of $1 million in tickets sold — beating out the action-packed Transformers: Revenge of the Fallen.
Eclipse is now on pace to follow New Moon‘s path to $710 million at the global box office. All eyes are now watching to see if Eclipse can also take out New Moon‘s record for the biggest single-day gross in box office history: $72.7 million. Achieving either of those goals would be great since Eclipse reportedly cost $68 million to produce and market.
New Moon stars Robert Pattinson, Kristen Stewart, and Taylor Lautner. New Moon was directed directed by Chris Weitz.