What Social Network Has the World’s Greatest Brand Value?
For the first time ever there is a ranking of social network brands, and it’s no surprise who tops the list. A worldwide study by brand value rating agency BV4 and the Department of Social Media Management of the HWZ University of Applied Sciences in Business Administration in Zurich has broken new ground with its ranking of the most valuable social network brands.
And the winner is…..Facebook! Mark Zuckerberg’s baby clocked in with an estimated brand value of $29.115 billion. YouTube (NASDAQ:GOOG) was second on the list with a brand value of $18.099 billion and Twitter came in third at $13.309 billion. Chinese network Qzone placed fourth with $11.237 billion. The top 30 brands have a combined value of $125 billion.
It’s no shock that U.S. social networks dominate the list with a total value of $82 billion. It’s also logical, considering the growth of Internet users in China, that three Chinese social networks made it into the top 10. After Qzone, Sina Weibo (NASDAQ:SINA) is in fifth place and Tencent Weibo is number eight. Other top 10 finishers include the London-based Badoo in sixth place, LinkedIn (NYSE:LNKD) in seventh place, Zynga (NASDAQ:ZNGA) in ninth place, and Habbo rounding them out in tenth.
In the study, brand value corresponded to the income a social network can generate only by virtue of the brand. Brand value depends on a social network’s income, but also on the strength of its brand. Value drivers include brand awareness, diffusion rate, and user loyalty, measured in part by the average visiting time per user.
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