What’s So Great About Google Instant?

Yesterday, Google (GOOG) released their newest innovation in search: Google Instant. Goolge Instant shows results while you type. So what’s so great about it?

You Can Learn Much More In Less Time

“[P]eople can dig into a topic and find out new areas to explore with very little work,” says Google’s Matt Cutts. Most researchers start out examining a broad topic and whittle down to more detail over time. Google Instant allows these info seekers to get immediate insight into important relations between search topics. PhD’s will be in love!

Nothing. It’s a Faster Way to Get Distracted

“I wouldn’t be surprised to see the number of unique searches drop because people see something in the list that makes sense, even if it’s not exactly how they’d have put it,” hypothesizes Alex Madrigal in The Atlantic. If you thought we had ADD before, wait until statistically significant feedback loops start tempting surfers in an instant.

It’s All About the Advertisers, Baby

Google is an advertising firm masquerading as a search engine. The real motivation behind Google Instant is to make Google Search a more powerful tool for Adsense. How many more buckets of cash will Instant fill for Google? TechCrunch’s Alexia Tsotsis guesses: “A lot.”

Do you love or hate Google Instant? Let us know in the comments below …