Whisper Number: How Will Altria’s Stock Move After Earnings?

Altria Group (NYSE:MO) is expected to report earnings on Thursday, October 24. The whisper number is $0.64, in-line with the analysts’ estimate. Altria Group has a 46 percent positive surprise history, having topped the whisper in 16 of the 35 earnings reports for which we have data.

Earnings history:

– Beat whisper: 16 qtrs
– Met whisper: 3 qtrs
– Missed whisper: 16 qtrs

Our primary focus is on post earnings price movement. Knowing how likely a stock’s price will move following an earnings report can help you determine the best action to take (long or short). In other words, we look at what happens when the company beats or misses the whisper number expectation.

The table below indicates the average post earnings price movement within a one and thirty trading day timeframe.


The strongest price movement of +3.2 percent comes within thirty trading days when the company reports earnings that beat the whisper number, and +2.5 percent within twenty trading days when the company reports earnings that miss the whisper number. The overall average price move is ‘positive’ (beat the whisper number and see strength, miss and see strength) when the company reports earnings.

Enter your expectation and view more earnings information here for let us know your expectation in the comments section below.

John Scherr is the founder and President of WhisperNumber.com, an independent financial research firm focused on earnings expectations. He is a regular contributor to CNBC and Fox Business Network, and has been featured in Barron’s, The Wall Street Journal, and MarketWatch. He is considered a leading expert on ‘whisper numbers’ and post earnings price movement analysis. WhisperNumber.com provides specific earnings trade alerts to take advantage of earnings report price movement with their Whisper Reactors subscription service.

Don’t Miss: Has Boeing Reached Cruising Altitude?