Whisper Number: What Will American Electric Power Do?

American Electric Power (NYSE:AEP) is expected to report earnings on Thursday, July 25th. The whisper number is $0.85, nine cents ahead of the analysts’ estimate. Whispers range from a low of $0.80 to a high of $0.92. AEP has a 92 percent positive surprise history (having topped the whisper in 11 of the 12 earnings reports for which we have data).

Earnings history:

– Beat whisper: 11 quarters
– Met whisper: 0 quarters
– Missed whisper: 1 quarters

Our primary focus is on post earnings price movement. Knowing how likely a stock’s price will move following an earnings report can help you determine the best action to take (long or short). In other words, we look at what happens when the company beats or misses the whisper number expectation.

The table below indicates the average post earnings price movement within a one and thirty trading day timeframe:

The strongest price movement of -2.3 percent comes within ten trading days when the company reports earnings that beat the whisper number, and +4.0 percent within five trading days when the company reports earnings that miss the whisper number. Although inconsistent, the overall average price move is ‘negative’ (beat the whisper and see weakness, miss the whisper and see weakness) when the company reports earnings. The company has not had a whisper number since 2008.

Enter your expectation and view more earnings information here, or let us know your expectation in the comments section below.

John Scherr is the founder and President of WhisperNumber.com, an independent financial research firm focused on earnings expectations. He is a regular contributor to CNBC and Fox Business Network, and has been featured in Barron’sThe Wall Street Journal, and MarketWatch. He is considered a leading expert on ‘whisper numbers’ and post earnings price movement analysis. WhisperNumber.com provides specific earnings trade alerts to take advantage of earnings report price movement with their Whisper Reactors subscription service.