Will Adobe Systems’s Top Institutional Shareholders Buy More on the Success of Adobe Pass?

Year-to-date, Adobe Systems Inc.’s (NASDAQ:ADBE) shares are up 10.29 percent. On Thursday, the company said its Adobe Pass, a component of it project Primetime has become an industry leader in its TV Everywhere services. Upon its use in live streaming the NBC Olympics, Adobe Pass has extended its support to more than 40 sites and mobile apps from 25 top programmers. It has been  integrated with more than 150 cable and satellite operators, allowing TV content across devices from the major networks such as Fox, ESPN, CNN, TNT, MTV, Disney and NBC Olympics.

Pritham Shetty, vice president of product management and engineering for Video Solutions at Adobe said in a statement, “As multi-platform video consumption continues to grow rapidly, content providers have to be able to reach audiences and deliver seamless authentication experiences to ensure TV-level scale across all major platforms and device types. By working closely with our broadcast partners and introducing new innovations in Adobe Pass, Adobe is removing major adoption barriers and making the use of TV Everywhere incredibly easy for consumers.”

From the success of its Adobe Pass, will Adobe Systems’ largest shareholders increase their holdings? 647 institutional firms indicated owning shares of Adobe Systems Inc. (NASDAQ:ADBE) in Q2 2012. These firms reported owning a total of 443.833 million shares on 06/30/2012. The shares closed at $32.37 on 06/30/2012.

Here are the ten largest positions in Adobe Systems Inc. at the end of June 30th, 2012.

Primecap Management Co/CA/ held 43,232,589 shares on 06/30/2012 worth $1,399,438,860. This brought the portfolio total to 2.42%.

Valueact Holdings L.P. held 31,303,362 shares on 06/30/2012 worth $1,013,289,795. This brought the portfolio total to 14.91%.

Bank of New York Mellon Corp held 27,397,374 shares on 06/30/2012 worth $886,852,967. This brought the portfolio total to 0.34%.

Capital Research Global Investors held 25,854,000 shares on 06/30/2012 worth $836,893,952. This brought the portfolio total to 0.38%.

Vanguard Group Inc held 21,216,032 shares on 06/30/2012 worth $686,762,933. This brought the portfolio total to 0.09%.

State Street Corp held 18,966,493 shares on 06/30/2012 worth $613,945,358. This brought the portfolio total to 0.1%.

Dodge & Cox held 18,914,250 shares on 06/30/2012 worth $612,254,252. This brought the portfolio total to 0.83%.

Macquarie Group Ltd held 15,270,807 shares on 06/30/2012 worth $494,316,006. This brought the portfolio total to 1.36%.

Blackrock Institutional Trust Company N.A. held 13,093,956 shares on 06/30/2012 worth $423,851,342. This brought the portfolio total to 0.1%.

Invesco Ltd. held 11,805,703 shares on 06/30/2012 worth $382,150,594. This brought the portfolio total to 0.21%.

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