Will Amazon’s Deal With NBC Universal International Please These Top Institutional Shareholders?

Amazon Inc. (NASDAQ:AMZN)’s European-based online streaming operator, LOVEFiLM, has secured a content deal with NBC Universal International TV Distribution giving them rights to stream popular United States television series including certain premium quality shows such as “The Office” and the award winning “30 Rock” as well as older classics. Also included in the deal are popular science-fiction dramas such as “Heroes” and the David Hasselhoff classic, “Knight Rider.”

Will Amazon.com Inc.’s shareholders decrease their holdings? They reported owning a total of 7.202 million shares on 12/31/2012. The shares closed at $250.87 on 12/31/2012.

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Here are the ten largest positions in Amazon.com Inc. at the end of December 31st, 2012.

Fisher Asset Management LLC. held 2,445,271 shares on 12/31/2012 worth $613,445,124. This brought the portfolio total to 1.7%.

Capstone Investment Advisors LLC. held 876,800 shares on 12/31/2012 worth $220,199,000. This brought the portfolio total to 1.65%.

Marathon Asset Management LLP. held 752,097 shares on 12/31/2012 worth $188,678,571. This brought the portfolio total to 4.34%.

Cantillon Capital Management LLC. held 620,461 shares on 12/31/2012 worth $155,655,048. This brought the portfolio total to 5.89%.

John W. Bristol  & Co. Inc. /NY/ held 516,934 shares on 12/31/2012 worth $129,683,230. This brought the portfolio total to 2.5%.

Atalanta Sosnoff Capital LLC. held 306,362 shares on 12/31/2012 worth $76,857,033. This brought the portfolio total to 1.89%.

Chevy Chase Trust Holdings Inc. held 266,909 shares on 12/31/2012 worth $66,959,460. This brought the portfolio total to 0.64%.

Sei Trust Co. held 264,622 shares on 12/31/2012 worth $66,385,720. This brought the portfolio total to 0.98%.

Capstone Investment Advisors LLC. held 206,200 shares on 12/31/2012 worth $51,785,000. This brought the portfolio total to 0.39%.

Texas Permanent School Fund held 200,422 shares on 12/31/2012 worth $50,279,866. This brought the portfolio total to 0.55%.

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