Will Amazon’s Debut Of Wii Apps Catch The Eye Of These Top Institutional Shareholders?

Amazon.com Inc. (NASDAQ:AMZN) has recently introduced an Instant Video app for Nintendo’s Wii U home console. The app will enable Wii U owners to buy, rent and stream more than 140,000 movies and TV episodes from Amazon’s Instant Video Store. In lieu of this, Amazon Prime customers will be able to enjoy more than 30,000 movies and TV episodes for free. The Instant Video app will be located in the Wii U eShop. Console owners can search and browse their favorite movies and TV shows with the help of the Wii U’s 6.2-inch touch screen GamePad controller.

Will Amazon.com Inc.’s shareholders increase their holdings? They reported owning a total of 314.963 million shares on 09/30/2012. The shares closed at $254.32 on 09/30/2012.

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Here are the ten largest positions in Amazon.com Inc. at the end of September 30th, 2012.

Capital World Investors held 23,783,600 shares on 09/30/2012 worth $6,048,645,326. This brought the portfolio total to 2.26%.

Price T. Rowe Associates Inc. /MD/ held 18,895,451 shares on 09/30/2012 worth $4,805,491,237. This brought the portfolio total to 1.41%.

FMR LLC. held 15,949,197 shares on 09/30/2012 worth $4,056,199,898. This brought the portfolio total to 0.73%.

Vanguard Group Inc. held 15,559,835 shares on 09/30/2012 worth $3,957,177,351. This brought the portfolio total to 0.51%.

Capital Research Global Investors held 14,854,750 shares on 09/30/2012 worth $3,777,860,129. This brought the portfolio total to 1.76%.

State Street Corp held 13,689,056 shares on 09/30/2012 worth $3,481,400,822. This brought the portfolio total to 0.51%.

Baillie Gifford & Co. held 11,846,446 shares on 09/30/2012 worth $3,012,788,233. This brought the portfolio total to 10.39%.

Blackrock Institutional Trust Company N.A. held 9,513,090 shares on 09/30/2012 worth $2,419,369,118. This brought the portfolio total to 0.55%.

Sands Capital Management LLC. held 7,492,289 shares on 09/30/2012 worth $1,905,438,993. This brought the portfolio total to 7.84%.

Jennison Associates LLC. held 7,018,752 shares on 09/30/2012 worth $1,785,009,060. This brought the portfolio total to 2.12%.

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