Will American Express’s “Pay By Tweet” Service Catch The Eye Of These Top Institutional Shareholders?

American Express Company (NYSE:AXP) cardholders can now turn a tweet into an actual transaction. In a pioneering attempt to marry e-commerce with a social media site, American Express introduced the first “pay-by-tweet” service on Twitter, allowing a cardholder to buy a product simply by sending a short message. By linking their Twitter and AMEX accounts, cardholders can accept offers from merchants by tweeting a hash tag in the offer and thereafter also tweet their confirmation to a follow-up message from AMEX, allowing the latter to complete the transaction.

Will  American Express Company’s shareholders increase their holdings? They reported owning a total of 307.041 million shares on 12/31/2012. The shares closed at $57.28 on 12/31/2012.

Here are the ten largest positions in American Express Company at the end of December 31st, 2012.

Vanguard Group Inc. held 44,869,932 shares on 12/31/2012 worth $2,579,123,671. This brought the portfolio total to 0.32%.

Blackrock Institutional Trust Company N.A. held 25,905,996 shares on 12/31/2012 worth $1,489,076,638. This brought the portfolio total to 0.35%.

BarroW Hanley Mewhinney & Strauss LLC. held 24,810,206 shares on 12/31/2012 worth $1,426,090,630. This brought the portfolio total to 2.86%.

Bank of New York Mellon Corp. held 14,866,352 shares on 12/31/2012 worth $854,517,906. This brought the portfolio total to 0.3%.

J.P Morgan Chase & Co. held 14,519,229 shares on 12/31/2012 worth $834,565,276. This brought the portfolio total to 0.29%.

Fisher Asset Management LLC. held 9,010,348 shares on 12/31/2012 worth $517,914,799. This brought the portfolio total to 1.43%.

Blackrock Advisors LLC. held 8,892,273 shares on 12/31/2012 worth $511,127,848. This brought the portfolio total to 0.54%.

Franklin Resources Inc. held 8,707,238 shares on 12/31/2012 worth $500,492,036. This brought the portfolio total to 0.32%.

Blackrock Fund Advisors held 8,487,073 shares on 12/31/2012 worth $487,836,952. This brought the portfolio total to 0.22%.

Blackrock Group Ltd. held 7,269,545 shares on 12/31/2012 worth $417,853,443. This brought the portfolio total to 0.34%.

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