Will Comcast’s PayPal Deal Intrigue These Top Institutional Shareholders?

In 2012, Comcast Corporation’s (NASDAQ:CMCSA) shares are up 30.37 percent. On Wednesday, news came out the company and eBay Inc. (NASDAQ:EBAY) are in early talks to allow Comcast’s subscribers to purchase products from television advertisements and pay via eBay’s PayPal service.

From the collaboration, viewers holding a PayPal account will not only be able to purchase the advertised products but also donate money to political campaigns and non-profit organizations. They can also ask that advertisers text information to them about a product and collect coupons through PayPal to shop in retail stores such as Home Depot (NYSE:HD).

With the company’s possible agreement with eBay, will Comcast’s largest shareholders increase their positions? 843 institutional firms indicated owning shares of Comcast Corporation (NASDAQ:CMCSA) in Q1 2012. These firms reported owning a total of 1.694 billion shares on 03/31/2012. The shares closed at $29.85 on 03/31/2012.

Here are the ten largest positions in Comcast Corporation at the end of March 31st, 2012.

Capital Research Global Investors held 142,880,957 shares on 03/31/2012 worth $4,287,857,552. This brought the portfolio total to 1.82%.

Vanguard Group Inc held 101,858,863 shares on 03/31/2012 worth $3,056,784,502. This brought the portfolio total to 0.41%.

Dodge & Cox held 96,246,772 shares on 03/31/2012 worth $2,888,365,650. This brought the portfolio total to 3.7%.

State Street Corp held 93,064,155 shares on 03/31/2012 worth $2,792,855,313. This brought the portfolio total to 0.43%.

Fmr LLC held 81,265,063 shares on 03/31/2012 worth $2,438,764,559. This brought the portfolio total to 0.44%.

Invesco Ltd. held 73,565,575 shares on 03/31/2012 worth $2,207,702,923. This brought the portfolio total to 1.11%.

Blackrock Institutional Trust Company N.A. held 70,736,333 shares on 03/31/2012 worth $2,122,797,370. This brought the portfolio total to 0.49%.

Capital World Investors held 68,196,930 shares on 03/31/2012 worth $2,046,589,885. This brought the portfolio total to 0.72%.

Wellington Management Co LLP held 64,500,659 shares on 03/31/2012 worth $1,935,664,791. This brought the portfolio total to 0.68%.

Jpmorgan Chase & Co held 36,062,040 shares on 03/31/2012 worth $1,082,221,829. This brought the portfolio total to 0.44%.

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