Will Electronic Arts’s New Game PROJECTIONS Soothe These Top Institutional Shareholders?

This year, Electronic Art’s (NASDAQ:EA) shares are down 39.51 percent. On Friday, the company said gamers will be eagerly returning to its Dead Space series with its 2013 Dead Space 3 launch … and the result should be to sell 5 million units. One reason is the company is confident about the new game feature, the co-op mode.

EA Games president Frank Gibeau said, “In general we’re thinking about how we make this a more broadly appealing franchise, because ultimately you need to get to audience sizes of around five million to really continue to invest in an IP like Dead Space. Anything less than that and it becomes quite difficult financially given how expensive it is to make games and market them.”

With news of the large launch for Dead Space 3, will Electronic Art’s largest shareholders increase their holdings? 430 institutional firms indicated owning shares of Electronic Arts Inc’ s (NASDAQ:EA) in Q1 2012. These firms reported owning a total of 382.568 million shares on 03/31/2012. The shares closed at $16.49 on 03/31/2012.

Here are the ten largest positions in Electronic Arts Inc at the end of March 31st, 2012.

Advent Capital Management /DE/ held 64,577,000 shares on 03/31/2012 worth $59,678,000. This brought the portfolio total to 1.26%.

Primecap Management Co/CA/ held 24,203,838 shares on 03/31/2012 worth $399,121,283. This brought the portfolio total to 0.61%.

Vanguard Group Inc held 20,033,930 shares on 03/31/2012 worth $330,359,501. This brought the portfolio total to 0.04%.

Manning & Napier Advisors LLC held 17,646,942 shares on 03/31/2012 worth $290,998,070. This brought the portfolio total to 1.5%.

Bank of New York Mellon Corp held 15,468,982 shares on 03/31/2012 worth $255,083,510. This brought the portfolio total to 0.1%.

State Street Corp held 11,855,370 shares on 03/31/2012 worth $195,495,049. This brought the portfolio total to 0.03%.

Capital Research Global Investors held 10,381,500 shares on 03/31/2012 worth $171,190,933. This brought the portfolio total to 0.07%.

Invesco Ltd. held 10,000,000 shares on 03/31/2012 worth $9,200,000. This brought the portfolio total to 0.0%.

Janus Capital Management LLC held 9,373,055 shares on 03/31/2012 worth $154,561,675. This brought the portfolio total to 0.16%.

Blackrock institutional trust company n.a. held 8,324,395 shares on 03/31/2012 worth $137,269,272. This brought the portfolio total to 0.03%.

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