Will Facebook’s Ability To Reach More Moviegoers Comfort These Top Institutional Shareholders?

Facebook, Inc. (NASDAQ:FB) has been embraced by the entertainment industry ever since studio executives believed that the giant social network seemed that it would have the ability to reach moviegoers for less money than most advertising such as trailers and TV ads. Facebook’s origins were even recorded in the 2010 Academy Award-winning movie, ”The Social Network.”

Will Facebook, Inc.’s shareholders decline their holdings? They reported owning a total of 1.99 million shares on 12/31/2012. The shares closed at $26.62 on 12/31/2012.

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Here are the ten largest positions in Facebook, Inc. at the end of December 31st, 2012.

Shott Capital Management LLC. held 1,576,239 shares on 12/31/2012 worth $41,959,484. This brought the portfolio total to 15.73%.

Shell Asset Management Co. held 297,515 shares on 12/31/2012 worth $7,919,850. This brought the portfolio total to 0.15%.

BB&T Corp. held 63,502 shares on 12/31/2012 worth $1,690,423. This brought the portfolio total to 0.07%.

First Citizens Bank & Trust Co. held 51,380 shares on 12/31/2012 worth $1,367,736. This brought the portfolio total to 0.05%.

Haberer Registered Investment Advisor Inc. held 465 shares on 12/31/2012 worth $12,378. This brought the portfolio total to 0.0%.

Trust Co. of Vermont held 400 shares on 12/31/2012 worth $10,648. This brought the portfolio total to 0.0%.

West Oak Capital LLC. held 0 shares on 12/31/2012 worth $0. This brought the portfolio total to %.

Goldman Sachs Group Inc. held 38,565,572 shares on 09/30/2012 worth $835,330,284. This brought the portfolio total to 0.33%.

FMR LLC. held 37,285,370 shares on 09/30/2012 worth $807,601,109. This brought the portfolio total to 0.15%.

Capital Research Global Investors held 22,873,200 shares on 09/30/2012 worth $495,433,509. This brought the portfolio total to 0.23%.

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