Will Intel Strike Gold With Thunderbolt?

Intel’s (NASDAQ:INTC) release of Thunderbolt, its chip for high-speed transmission technology, has paved the way for its introduction into high-end products manufactured by computer vendors and motherboard makers. This week Intel introduced the standard for the PC platform, the Intel Desktop Board DZ77RE-75K, the first Thunderbolt-certified motherboard that comes with a built-in Thunderbolt port.

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Thunderbolt is capable of transmitting both data and multimedia content as it supports PCI Express and DisplayPort. However, it is priced prohibitively compared to USB 3.0, and this fact could limit its potential for growth.

Intel charges $20-25 for the Thunderbolt chip, which does not leave much on the table for non-Intel chipmakers who can, at the most, develop adapter chips for Thunderbolt.

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