Will Netflix’s In-House Series Make These Top Institutional Shareholders Ask For More?

Netflix, Inc. (NASDAQ:NFLX)’s Chief Content Officer, Ted Sarandos, revealed that their in-house series, “House of Cards,” was their top-viewed title and confirmed that the company got more payback through their investment in creating the series rather than spending the money elsewhere. Though he declined to give any numbers, he said nearly all of the initial viewers, after seeing the first episode of the series, watched multiple episodes. Netflix has spent about $100 million on two seasons of the show.

Will Netflix, Inc.’s shareholders increase their holdings? They reported owning a total of 20.127 million shares on 12/31/2012. The shares closed at $92.59 on 12/31/2012.

Here are the six largest positions in Netflix, Inc. at the end of December 31st, 2012.

Vanguard Group Inc. held 3,162,617 shares on 12/31/2012 worth $292,826,696. This brought the portfolio total to 0.04%.

State Street Corp. held 2,249,379 shares on 12/31/2012 worth $208,269,993. This brought the portfolio total to 0.03%.

Blackrock Institutional Trust Company N.A. held 1,482,279 shares on 12/31/2012 worth $137,244,207. This brought the portfolio total to 0.03%.

Bank of New York Mellon Corp. held 890,800 shares on 12/31/2012 worth $82,479,169. This brought the portfolio total to 0.03%.

Capital Fund Management S.A. held 660,900 shares on 12/31/2012 worth $61,193,000. This brought the portfolio total to 1.01%.

Blackrock Fund Advisors held 614,740 shares on 12/31/2012 worth $56,918,774. This brought the portfolio total to 0.03%.

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