Will Starbucks’ Partnership with Square Make These Institutional Shareholders Happy?

Year-to-date, Starbucks Corp.’s (NASDAQ:SBUX) shares are up 3.78 percent. The company announced a partnership with Square Inc. on Aug. 10 that will allow its patrons to make payments with Square’s mobile app. Customers will just need to hold up their phones and Starbucks will automatically charge their cards on the back end.

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This is only phase 1 as Starbucks has grander ideas. Customers will be able to ditch their phones and just utilize the Pay With Square app, which holds credit card numbers, other financial data, and a name.

With news of the partnership and changes for their payment processes, will Starbucks’s largest shareholders increase their holdings? 504 institutional firms indicated owning shares of Starbucks Corp. (NASDAQ:SBUX) in Q2 2012. These firms reported owning a total of 165.248 million shares on 06/30/2012. The shares closed at $53.11 on 06/30/2012.

Here are the ten largest positions in Starbucks Corp. at the end of June 30th, 2012.

Sands Capital Management LLC held 11,528,086 shares on 06/30/2012 worth $614,677,542. This brought the portfolio total to 2.79%.

Fisher Asset Management LLC held 9,967,073 shares on 06/30/2012 worth $531,444,329. This brought the portfolio total to 1.53%.

Bank of New York Mellon Corp held 9,693,732 shares on 06/30/2012 worth $516,869,787. This brought the portfolio total to 0.2%.

JPMorgan Chase & Co held 8,797,574 shares on 06/30/2012 worth $469,086,643. This brought the portfolio total to 0.18%.

TIAA Cref Investment Management LLC held 8,394,851 shares on 06/30/2012 worth $447,613,453. This brought the portfolio total to 0.41%.

Wells Fargo & Company/MN held 7,294,669 shares on 06/30/2012 worth $388,951,749. This brought the portfolio total to 0.25%.

American Century Companies Inc held 6,992,710 shares on 06/30/2012 worth $372,851,295. This brought the portfolio total to 0.51%.

Alliancebernstein L.P. held 5,622,288 shares on 06/30/2012 worth $299,780,394. This brought the portfolio total to 0.34%.

Columbus Circle Investors held 3,634,577 shares on 06/30/2012 worth $193,795,645. This brought the portfolio total to 1.6%.

Neuberger Berman Group LLC held 3,284,962 shares on 06/30/2012 worth $175,154,173. This brought the portfolio total to 0.24%.

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