Will This Strategy Pay Off For QUALCOMM’s Top Institutional Shareholders?

Qualcomm (NASDAQ:QCOM): In efforts to make its name more ubiquitous with consumers, Qualcomm is launching a new marketing campaign to spread the word about its Snapdragon processors, and to give itself a more Intel (NASDAQ:INTC)-like brand identity. The company will be launching a TV ad in hopes of forming a closer emotional bond with consumers, and to urge them to choose Qualcomm-powered smartphones in an exceptionally competitive market. Read how Qualcomm is loving the Apple (NASDAQ:AAPL)-Samsung smartphone war.

These institutional firms indicated owning shares of QUALCOMM Incorporated in Q1 2013. They reported owning a total of 562.156 million shares on 03/31/2013. The shares closed at $66.94 on 03/31/2013.

NEW! Discover a new stock idea each week for less than the cost of 1 trade. CLICK HERE for your Weekly Stock Cheat Sheets NOW!

Here are the ten largest positions in QUALCOMM Incorporated at the end of March 31st, 2013.

Vanguard Group Inc. held 78,646,090 shares on 03/31/2013 worth $5,264,569,457. This brought the portfolio total to 0.58%.

State Street Corp. held 68,488,534 shares on 03/31/2013 worth $4,584,622,633. This brought the portfolio total to 0.61%.

Blackrock Institutional Trust Company N.A. held 46,737,537 shares on 03/31/2013 worth $3,128,610,841. This brought the portfolio total to 0.64%.

Bank of New York Mellon Corp. held 37,221,715 shares on 03/31/2013 worth $2,491,621,693. This brought the portfolio total to 0.79%.

Wells Fargo & Company held 21,352,635 shares on 03/31/2013 worth $1,429,345,439. This brought the portfolio total to 0.74%.

JPMorgan Chase & Co. held 20,856,647 shares on 03/31/2013 worth $1,396,144,001. This brought the portfolio total to 0.45%.

Blackrock Fund Advisors held 17,002,257 shares on 03/31/2013 worth $1,138,131,125. This brought the portfolio total to 0.44%.

Blackrock Group Ltd held 14,713,689 shares on 03/31/2013 worth $984,934,378. This brought the portfolio total to 0.73%.

Morgan Stanley held 14,544,137 shares on 03/31/2013 worth $973,584,566. This brought the portfolio total to 0.5%.

UBS Global Asset Management Americas Inc. held 12,047,483 shares on 03/31/2013 worth $806,458,541. This brought the portfolio total to 1.02%.

Knowing which stocks have institutional support will help improve your investing skills, and teach you how to ride the waves of strong moves. In fact, “S = Support is Provided By Institutional Investors & Company Insiders” is a core component of our CHEAT SHEET investing framework for this very reason. Don’t waste another minute — click here and get our CHEAT SHEET stock picks now.