Will Walt Disney’s Fusion Launch Cause These Top Institutional Shareholders To Take A Second Look?

Walt Disney Co. (NYSE:DIS)’s ABC News unit will partner with Univision to launch Fusion, a new 24-hour news and entertainment channel designed to appeal to English-speaking Latinos. The new channel will premiere late summer and will be a test case on whether this set of viewers would like to watch television programming tailored for them. Considering these viewers already watch programming that is viewed by non-Hispanics, the new 50-50 joint-venture Fusion channel could prove to be a risky proposition. Isaac Lee, President of Univision, said, “The level of growth of Hispanics in the United States is huge and that growth is not coming from immigration.”

Will Walt Disney Co.’s shareholders increase their holdings? They reported owning a total of 449.073 million shares on 12/31/2012. The shares closed at $49.79 on 12/31/2012.

Here are the ten largest positions in Walt Disney Co. at the end of December 31st, 2012.

Vanguard Group Inc. held 76,550,929 shares on 12/31/2012 worth $3,811,470,825. This brought the portfolio total to 0.48%.

Blackrock Institutional Trust Company N.A. held 46,862,447 shares on 12/31/2012 worth $2,333,281,279. This brought the portfolio total to 0.54%.

Bank of New York Mellon Corp. held 30,145,431 shares on 12/31/2012 worth $1,500,941,037. This brought the portfolio total to 0.53%.

J.P Morgan Chase & Co. held 15,310,269 shares on 12/31/2012 worth $762,298,308. This brought the portfolio total to 0.26%.

Blackrock Fund Advisors held 14,245,628 shares on 12/31/2012 worth $709,289,831. This brought the portfolio total to 0.32%.

Blackrock Group Ltd. held 12,214,792 shares on 12/31/2012 worth $608,174,505. This brought the portfolio total to 0.5%.

Eaton Vance Management held 12,047,609 shares on 12/31/2012 worth $599,850,463. This brought the portfolio total to 1.85%.

AllianceBernstein L.P. held 11,843,964 shares on 12/31/2012 worth $589,710,978. This brought the portfolio total to 0.71%.

Franklin Resources Inc. held 9,507,814 shares on 12/31/2012 worth $473,394,068. This brought the portfolio total to 0.3%.

Fisher Asset Management LLC. held 8,358,434 shares on 12/31/2012 worth $416,166,437. This brought the portfolio total to 1.15%.

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