Will Yum!’s Possible Poor Conduct in China Alarm These Top Institutional Shareholders?

Yum! Brands, Inc. (NYSE:YUM) Carrefour, and Volkswagen have received a hard-hitting editorial from the Xinhua News accusing them of double standards in the conduct of their business in China and elsewhere. Citing the example of the Hallmark Meat Company, which went bankrupt following massive penalties and the largest meat recall in the United States because of their mistreatment of cows, the article claims multinational companies have exploited loopholes in Chinese law and regulations to escape punishment for similar or worse shortcomings. The editorial also points to the small settlements that companies such as Samsung and LG were required to pay up last week for rigging prices in China compared to those payable in the US and European markets.

Will Yum! Brands, Inc.’s shareholders increase their holdings? They reported owning a total of 3.877 million shares on 12/31/2012. The shares closed at $66.06 on 12/31/2012.

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Here are the ten largest positions in Yum! Brands, Inc. at the end of December 31st, 2012.

Taube Hodson Stonex Partners LLP. held 902,254 shares on 12/31/2012 worth $59,909,667. This brought the portfolio total to 5.39%.

Sei Trust Co. held 824,640 shares on 12/31/2012 worth $54,756,097. This brought the portfolio total to 0.81%.

Fenimore Asset Management Inc. held 478,449 shares on 12/31/2012 worth $31,769,014. This brought the portfolio total to 2.35%.

Chevy Chase Trust Holdings Inc. held 387,370 shares on 12/31/2012 worth $25,721,369. This brought the portfolio total to 0.24%.

Shell Asset Management Co. held 153,134 shares on 12/31/2012 worth $10,168,098. This brought the portfolio total to 0.2%.

Exxonmobil Investment Management Inc. /TX held 144,577 shares on 12/31/2012 worth $9,599,913. This brought the portfolio total to 0.23%.

Marathon Asset Management LLP. held 109,642 shares on 12/31/2012 worth $7,280,229. This brought the portfolio total to 0.17%.

Royal London Asset Management Ltd. held 104,600 shares on 12/31/2012 worth $6,945,440. This brought the portfolio total to 0.24%.

Parametric Risk Advisors LLC. held 93,200 shares on 12/31/2012 worth $6,188,480. This brought the portfolio total to 0.66%.

Gareth Morgan Investments Limited Partnership held 84,814 shares on 12/31/2012 worth $5,631,650. This brought the portfolio total to 1.21%.

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