Windows 8 Takes a Cue from Apple’s OS

The Consumer Preview of Windows 8 shows Microsoft (NASDAQ:MSFT) to be making an effort consolidate and simplify its brands. The Verge reports that the new operating systems rolls Windows Live applications into pre-installed apps that make up “Windows Communications,” while “Microsoft Account” replaces Windows Live ID, and Zune has been eradicated completely, although Zune Pass still works.

Don’t Miss: New Computer Fits in Your Wallet.

Rumors are circulating that Zune will be replaced with a service similar to Spotify and based on Xbox Live. The music service is expected to debut later this year.

“The move away from Zune is part of a broad effort to simplify and consolidate the company’s brands into a simple consumer message alongside Microsoft SkyDrive and Microsoft Hotmail,” according to The Verge. The new Windows 8 branding will look like this:

  • Microsoft Account (Windows Live ID)
  • Mail (Windows Live Mail)
  • Calendar (Windows Live Calendar)
  • People (Windows Live Contacts)
  • Photos (Windows Live Photo Gallery)
  • Music (Zune Music Player)
  • Video (Zune Video Player)

Investor Insights:

Spirit Heads for Mall of America.
Google is French Toast.
Is Apple Giving Away Money?

To contact the reporter on this story: Ashley Cloninger at

To contact the editor responsible for this story: Damien Hoffman at