Wireless Network Supplier: Apple Dominating in Mobile Markets
Meraki, a San-Fran based company that supplies mobile networks for small-mid sized businesses, released a report Wednesday containing details on data consumption stats through its networks. The report cites Apple (NASDAQ:AAPL) products as consuming far and away the biggest chunk of mobile data among device users, with the iPad in particular doing the most damage. The study found that iPads consumed a monthly average of over 200MBs of mobile data, five times more than the average of nearly 20MB for smart phones and other mobile products.
The Meraki findings also show that this year, for the first time data consumption from mobile devices was larger than consumption from personal computers. The shift has been accelerating too, as in a month just one year ago 63% of mobile data transfers were going through Microsoft (NASDAQ:MSFT) or Apple PCs, while in that same month this year 58% of mobile data transfers were going through Google (NASDAQ:GOOG) Android or Apple iOS phones.
In terms of most popular mobile devices (as measured by a percentage of total devices using Meraki’s wi-fi networks last year) Apple (NASDAQ:AAPL) iPhones were the most popular, accounting for 32% of wi-fi hookups, second were Microsoft Windows computers and mobile devices (23%), third Mac OS X products (13%), and tied in fourth were the iPod Touch and Android OS phones at 11%.