Yahoo Ramps Up Appeal for Advertisers

After Yahoo Inc. (NASDAQ:YHOO) announced a plan to buy advertising technology company InterClick Inc. (NASDAQ:ICLK) for $270 million. Yahoo’s shares dropped 4.7% to $14.90 on the news. Shares of InterClick however soared 21% to $8.96 after the announcement.

Yahoo (NASDAQ:YHOO) said in a statement, InterClick (NASDAQ:ICLK) would provide the company with “unique data targeting capabilities, optimization technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply.”

There are rumors that the Yahoo board possibly wants to sell the company. There have been reports that some private equity firms, as well as Google Inc (NASDAQ:GOOG) and Alibaba, might be looking to buy the company.

S&P analyst Scott Kessler restated Yahoo has a strong buy rating arguing that while the InterClick (NASDAQ:ICLK) deal “calls into question whether Yahoo will be selling itself, we still see significant opportunities to unlock/create shareholder value.”

Yahoo (NASDAQ:YHOO) board member David Kenny, who recently stepped down from president of Akamai Technologies, says he is not up for Chief Executive Officer’s position at Yahoo (NASDAQ:YHOO). The Yahoo (NASDAQ:YHOO) board unexpectedly fired CEO Carol Bartz in September.

  • Yahoo! Inc. (NASDAQ:YHOO): The shares recently traded at $14.93, down $0.71, or 4.54%. Its market capitalization is $18.80 billion. They have traded in a 52-week range of $11.09 to $18.84. Volume today was 28,517,632 shares versus a 3-month average volume of 35,958,600 shares. The company’s trailing P/E is 18.16, while trailing earnings are $0.82 per share. About the company: Yahoo! Inc. is a global Internet media company that offers an online guide to Web navigation, aggregated information content, communication services, and commerce. The Company’s site includes a hierarchical, subject-based directory of Web sites, which enables users to locate and access information and services through hypertext links included in the directory. Get the most recent company news and stock data here >>
  • interCLICK, Inc. (NASDAQ:ICLK): The shares recently traded at $8.96, up $1.56, or 21.08%. Its market capitalization is $221.30 million. They have traded in a 52-week range of $4.51 to $8.99. Volume today was 22,978,820 shares versus a 3-month average volume of 204,617 shares. The company’s trailing P/E is 50.59, while trailing earnings are $0.18 per share. About the company: interCLICK, Inc., through the interCLICK Network, provides a marketing network designed to interest publishers, advertisers, and users. The Network offers publisher sites to create an advertising platform in order for consumers to get targeted content from advertisers. Get the most recent company news and stock data here >>
  • Google Inc. (NASDAQ:GOOG): The shares recently traded at $582.85, down $9.79, or 1.65%. Its market capitalization is $188.78 billion. They have traded in a 52-week range of $473.02 to $642.96. Volume today was 2,047,130 shares versus a 3-month average volume of 3,732,630 shares. The company’s trailing P/E is 19.87, while trailing earnings are $29.34 per share. About the company: Google Inc. is a global technology company that provides a web based search engine through its website. The Company offers a wide range of search options, including web, image, groups, directory, and news searches. Get the most recent company news and stock data here >>

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