Yahoo Strikes Another Content Deal

As part of its ongoing turn-around bid, Yahoo (NASDAQ:YHOO) has announced a partnership with Wenner Media. Under the agreement, the companies will cross-post and co-produce “a new breed of online editorial franchises around the entertainment topics users are most interested in.”

The companies will swap permanent branded pages on each other’s websites and Yahoo will get on-going placement in the US Weekly and Rolling Stone print magazines.

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“This deal is a powerful combination of talent and content that will enhance our users’ daily habit of entertainment news consumption,” said Yahoo VP of Entertainment and Lifestyles, Rich Cusick.

Yahoo has been partnering with a number of companies in order to bolster its diverse set of services. To bring life into Yahoo Homes, the company partnered with Zillow (NASDAQ:Z). In June, Yahoo partnered with Getty Images to enhance its image and video search offering. The partnership with Wenner Media bolsters an entertainment and music division that previously struck deals with Spotify and Clear Channel.

CEO Marissa Mayer’s plan to compete with Google (NASDAQ:GOOG) and Microsoft (NASDAQ:MSFT) has mostly been a product-first approach so far. Mayer is laying on a redesigned homepage and Yahoo Mail aimed at improving user experience. It all starts with getting people to start with Yahoo as their access point to the rest of the Internet, and ongoing content deals will certainly help.

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