Things Are Looking UP for Facebook and 4 Spotlight Social Media Stocks

Facebook, Inc. (NASDAQ:FB) has seen an increase to its highest price in a month due to optimism regarding new advertising platforms as it attempts to assist the world’s largest social network boost revenue. Half of the stock’s value was lost since its initial public offering, which caused investors to question whether the company could find a way to earn money from the increasing amount of users accessing the service via mobile phones.

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LinkedIn Corporation (NYSE:LNKD): In an interview at the Citi Technology Conference the company’s CEO, Jeff Weiner, stated that the amount of individual visitors coming from mobile devices has seen a huge increase of 23 percent during 2012, from only 10 percent during 2011. Nearly 30 percent of the company’s revenues during the past quarter was earned from their marketing busines.

Groupon, Inc. (NASDAQ:GRPN) has named Brian Stevens as its new chief accounting officer while it continues its struggle with numerous accounting controversies. Stevens is expected to take the role immediately, and he will report to CFO Jason Child.

Zynga, Inc. (NASDAQ:ZNGA) has hired someone who was a former online gambling executive to be the leader of its gambling initiative, which is to use real money for betting, according to Venture Beat’s report yesterday afternoon. Maytal Ginzburg Olsha, who previously held the role of senior vice president of corporate and regulated markets at online gambling firm 888, is going to be Zynga’s chief operating officer of new markets, the company stated, the publication adds. The hire of Olsha was reported by Social Casino Intelligence first, two weeks ago.

Yelp, Inc. (NYSE:YELP) has reported that in its previous quarter the mobile app had 7.2 million individual monthly users. “When you consider that 40% of our searches come from mobile apps there is quite a bit of un-monetized mobile traffic that we expect to unlock in the near future,” Yelp CEO Jeremy Stoppelman stated during a recent earnings call. As of now, Yelp’s “check-in” feature is in the process of an integration with Apple’s anticipated map application.

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