Yes, Internet Advertising is the Future: $14.9 Billion Spent in 1H
In figures released today by the Interactive Advertising Bureau and PricewaterhouseCoopers, Internet ad revenues rose to a record $14.9 billion or 23.2 percent increase in the first half of 2011. This growth also doubled year-over-year with 2010’s s first-half ad revenues of $12.1 billion representing an 11.3 percent increase from 2009.
Internet ad revenues also reached new heights in the second quarter to $7.7 billion, a 24.1 percent increase. This can be compared to last year’s revenues of $6.2 billion, a 13.9 percent rise from 2009. The down figures for the second quarter included a 2 percent decline in classified ad dollars and email spending with a 34.2 percent decrease.
Internet stocks that could be happy from the report include Google (NASDAQ:GOOG) and ValueClick (NASDAQ:VCLK) while the New York Times Company (NYSE:NYT) and Washington Post Company (NYSE:WPO) will be disappointed from the ad sales declines.