Facebook, Inc. (NASDAQ:FB) informed ad marketers that the site is an effective way to advertise since it is able to decipher who its users are and whom they trust, The New York Times reports. Additionally, Facebook will allow businesses to “relate” to consumers, Facebook COO Sheryl Sandberg told advertisers.
LinkedIn Corporation (NYSE:LNKD) has intentions to name other people as influencers, but only after it screens the candidates to be sure they have the qualifications to give helpful advice.
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Groupon, Inc. (NASDAQ:GRPN): On Tuesday, a Florida mutual fund executive admitted to lying when he promised to provide investors with early shares in companies like Facebook and Groupon, and instead, he spent their money on a lifestyle filled with pricey cars and jewelry. John Mattera, of Fort Lauderdale, pleaded guilty in U.S. District Court in Manhattan and is awaiting a Feb. 1 sentencing. He stated that he defrauded investors by lying in 2010 and 2011 that he and his mutual funds owned Facebook Inc. and Groupon Inc. shares, which were privately traded at the time. Investors gave $11 million into escrow accounts that were sucked dry by Mattera, who used $4 million for expensive jewelry, interior decorating, and luxury cars.
Pandora Media, Inc. (NYSE:P): On Tuesday, Social radio service Jelli announced that it closed a $9 million round of funding that was headed by new investors Intel Capital and Relay Ventures, and those who participated include; existing investor First Round Capital and individual investors including Roger Ames, former chairman of both Warner Music Group and EMI Music Publishing and current Chief Executive Officer of International at Ticketmaster. Intel Capital and Relay Ventures are now part of the company’s board of directors, as Internet radio services like Pandora attempt to upset thed traditional radio market, Jelli tries to assist radio reinvention by a platform turning terrestrial radio stations into a user-generated radio stations. Users have the ability to vote up or down on songs helping to create and alter playlists via the web site or app for iOS or Android. If a song has enough down votes, it is pulled off the air.
Zynga, Inc. (NASDAQ:ZNGA) along with Hasbro have been working together in the development of new board games and new versions of classic board games for the holiday season, and the company’s partnership has constructed some products; which are board game versions of Words With Friends, Draw Something, Cityville, and Farmville.