Zynga Brings NEW Players to the Farm and 4 Social Media Stocks Seeing Action

Facebook, Inc. (NASDAQ:FB):  New research predicts that Facebooks Inc.’s  U.S. mobile advertising revenue will quintuple next year, placing it into the top ranks of the mobile ad business, behind Google (NASDAQ:GOOG).  According to the Wall Street Journal, eMarketer Inc., anticipates that Facebook will bring in about $72.7 million from advertising on mobile devices.. Their shares traded up $0.40 (2.15%), they were recently at $18.98.

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LinkedIn Corporation (NYSE:LNKD):  According to an insider, LinkedIn (NYSE:LNKD) has revamped their website and added a notifications feature.  The new icon is similar to Facebook and Google and will help users keep track of what is happening on their social network. Their shares traded up $6.71 (5.92%), they were  recently at $119.99.

Pandora Media, Inc. (NYSE:P):  Call players were tuned into Pandora Media Inc. during Wednesday’s session. Roughly 16,000 calls crossed the tape, representing 1.41 times the average intra-day volume. By comparison, just over 5,100 puts changed hands. Their shares traded up $0.11 (0.90%), they were recently at $12.38.

Zynga, Inc. (NASDAQ:ZNGA): FarmVille has become one of Zynga, Inc.’s most popular online social games, and today the company is releasing a new version for digital farming addicts, FarmVille 2. The game’s premise is similar to the first one, build a farm, maintain it by harvesting crops, adding animals, and helping your friends with their farms. But one look at the new game will reveal that it is very different. It is the first 3-D game created by Zynga, which means that the avatars and farms look more realistic. FarmVille product manager Wright Bagwell told ABC News, “We have made the game 3-D, not because we wanted to make it 3-D for 3-D’s sake, but because our goal from, the start, was to make it feel like you are in this rich, living world with your friends. ” . Their shares traded up $0 (0%), they were recently at $2.92.

Yelp, Inc. (NYSE:YELP): Yelp, Inc., the user-generated review Web site that connects people with local businesses, and OpenTable Inc, (NASDAQ:OPEN),the restaurant reservation site, are reshaping the approach consumers take in selecting a restaurant to eat in. Believe it or not, Yelp ratings have a strong influence on whether or not a restaurant succeeds in one of the hardest industries to survive in. Two Berkeley economists found, through researching 328 San Francisco restaurants, that a half-star improvement on Yelp’s 5-star rating makes a restaurant 30-49% more likely to fill all of their evening seats. Their shares traded down $0.16 (0.62%), they were recently at $25.61.

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