Zynga (ZNGA) Chief Executive Officer Mark Pincus boldly said his company could double the number of its paying customers. That’s ambition for a company Zynga’s size. Companies such as Electronic Arts (NASDAQ:ERTS) and Activision (NASDAQ:ATVI) are making big moves in the social gaming space where Zynga had a first mover advantage.
Speaking at a luncheon with potential investors, Pincus made the declaration without a time frame, according to Reuters. Zynga, with its renowned FarmVille and Mafia Wars games, had approximately 6.7 million unique players at the end of September. Within this number, less than 3% of Zynga’s total numbers include paying players.
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This week, Zynga executives have been on a roadshow as the company gets ready for next week’s $900 million-plus IPO.
Zynga Chief Financial Officer David Wehner also commented today at lunch that the company has targeted an adjusted EBITDA in the “40% range.”
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