Zynga Gets Jump on Online Gambling Game with Bingo Launch

Zynga (NASDAQ:ZNGA) is about to roll out its second Facebook casino game, Bingo, in a move that could usher in a legitimate online gambling business for the company when laws change in the U.S., said All Things D.

The social games company confirmed last week that it is looking into online gambling opportunities and is in talks with several partners, according to All Things D.

Bingo launches today in closed beta, and will be made available on Facebook in the coming weeks, said the report. The game will be part of a bigger franchise announced in October called Zynga Casino.

Here’s how Zynga shares closed the day:

Zynga, Inc. (NASDAQ:ZNGA): ZNGA shares recently traded at $9.52, down $0.01, or 0.1%. They have traded in a 52-week range of $7.97 to $11.50. Volume today was 5,479,814 shares versus a 3-month average volume of 10,229,900 shares. The company’s trailing P/E is 128.65, while trailing earnings are $0.07 per share.