Former New York Mayor Michael Bloomberg is putting a heavy $50 million behind the political force supporting gun control, saying he hopes to create an organization that could compete with the National Rifle Association for anti-gun-violence interests. One way to do so involves the $12 million TV ad campaign for Mayors Against Illegal Guns, which was purchased Saturday and would encourage senators to support background checks and similar measures. Another way has more to do with negative reinforcement — namely Bloomberg says one should penalize those politicians who don’t get behind measures of grave importance.
“They (the NRA) say, ‘We don’t care. We’re going to go after you,’” said Bloomberg about the NRA to The New York Times. “‘If you don’t vote with us we’re going to go after your kids and your grandkids and your great-grandkids. And we’re never going to stop.’ We’ve got to make them afraid of us.”
He emphasized the role of mothers specifically in the new approach, in much the same way as Mothers Against Drunk Driving are utilized for a cause. He will combine Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America into Every Town for Gun Safety, an organization that will push for background checks as opposed to bans, which are not supportable at the Congressional level. That said, despite his own status in the Democratic party, he’s been getting flak for his criticism of both groups, with tunnel vision on the issues sans partisanship loyalties.