Hillary Clinton Joins 2016 Presidential Race

Source: Hillary for America

Source: Hillary for America

 

Hillary Clinton has finally admitted what we’ve been waiting for: She’s running for president again. The first word about Clinton’s second presidential bid came from Clinton’s campaign chairman John Podesta in an email to supporters on Sunday. It was followed shortly by an official video from Clinton herself. With the recognition and poll numbers she has coming into this campaign, it seems that even more so than in 2008, the Democratic nomination is Clinton’s to lose.

A formidable lead

Clinton’s road to this presidential campaign has been long, and she officially joins a race for the Democratic nomination that she’s already leading. She’s the most widely known candidate, as Gallup numbers show that 92% of Democrats said they know her well enough to have an opinion of her, while only 81% said the same about Joe Biden, the current vice president of the country.

While she was an early frontrunner in 2008, the lead that Clinton seems to have on this nomination is rare. A CNN/ORC International poll in March marked Clinton with a 50-point lead over Biden. RealClearPolitics has Clinton nabbing 60% of Democrats’ votes, and her closest competitor is Sen. Elizabeth Warren (D-Mass.) with 12% (and she’s said she’s not running).

And indeed Clinton saw some negative feedback in the polls in light of her email controversy — her trustworthiness and honesty were critiqued when the public learned that she chose to use a personal email account to conduct Secretary of State business — but the scandal is already blowing over.


In her campaign announcement video, Clinton doesn’t appear and isn’t mentioned for the first 90 seconds. Instead it focuses on a diverse group of Americans trying to better their lives or getting “ready” for something. Clinton then appears to announce she is also getting ready for something: running for president.

“Americans have fought their way back from tough economic times, but the deck is still stacked in favor of those at the top,” Clinton says in the video. “Everyday Americans need a champion, and I want to be that champion.”

How will this campaign differ from 2008?

Shortly after her video premiered, Clinton also tweeted out her newly campaign-themed website, which has volunteer forms, a bio, and a shiny red donate button.

Clinton will have to be even more dependent on technology for this election bid. One of the ways in which Obama outpaced his competition in 2008 was by being more tech-savvy. According to Bloomberg, Clinton has hired as many as 1,000 tech staffers and should top Obama’s online donations: $500 million from more than 3 million donors in 2008 and $690 million online in 2012.

According to the New York Times, Clinton’s supporters and super PACS plan to raise about $2.5 billion to help her in this upcoming campaign. As she says in her video announcement, Clinton is hitting the road to campaign, starting with some small, but crucial events in Iowa and New Hampshire.

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