On Monday, NBA players and owners reached a tentative deal to end their 149-day lockout. If the deal goes through, free agent signings and training camp activities could begin as soon as December 9. The first games of the short-but sweet 66 game season are scheduled to begin Christmas Day. The deal lasts for a decade, and either the owners or the players can opt out after six years.
The deal brings much needed relief to several companies. NBA merchandise sales have fallen off a cliff since the lockout. Total NBA product sales last season were close to $3 billion. However, analysts expect this year’s sales number to be closer to $1 billion due to the lockout.
Here are the eight stocks most affected by the NBA lockout deal:
The Madison Square Garden Company (NASDAQ:MSG): The world’s most famous arena, located in the heart of New York City. The company is a leader in building sports, media, and entertainment brands that work together to deliver legendary experiences that endure for generations. “Morgan Stanley (NYSE:MS) analyst Benjamin Swinburne told clients Monday that the NBA’s return is an “incremental positive” for Madison Square Garden, though the likelihood of increased revenue sharing for big-market teams like the Knicks could offset the fact that players will receive a smaller share of league dollars,” according to MarketWatch. Shares closed 10.13% higher on Monday, which places the stock in the green for the year.
Foot Locker, Inc. (NYSE:FL): Is a leading global athletic footwear and apparel retailer. Its stores offer the latest in athletic-inspired performance products, manufactured primarily by the leading athletic brands. Foot Locker offers products for a wide variety of activities including basketball, running, and training. Shares popped 9.23% on Monday, and are up more than 17% year-to-date. The company also pays out a hefty 3.10% dividend.
Nike Inc. (NYSE:NKE): Designs, develops, and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. The company sells its products worldwide to retail stores, through its own stores, subsidiaries, and distributors. Shares climbed 5.13% higher on Monday, and currently pay a dividend of 1.60%. Shares have increased 11% year-to-date.
Take-Two Interactive Software Inc. (NASDAQ:TTWO): A leading developer, marketer and publisher of interactive entertainment for consumers around the globe. The company develops and publishes products through its two wholly-owned labels Rockstar Games and 2K. Take-Two’s NBA 2K franchise is the most popular NBA basketball game on the market. Shares bounced 5.05% higher on Monday, and have gained 13% year-to-date.
CBS Corporation (NYSE:CBS): CBS is a multimedia company that operates broadcasting, television production, and publishing businesses. The company operates television and radio stations, produces and syndicates television programs, publishes books, provides online content as well as provides outdoor advertising. Shares gained 3.57% after the NBA lockout deal, and are currently up 28% for the year. The stock yields a dividend of 1.7%.
Walt Disney Co. (NYSE:DIS): Disney, an entertainment company, conducts operations in media networks, studio entertainment, theme parks and resorts, consumer products, and Internet and direct marketing. The company produces motion pictures, television programs, and musical recordings, as well as publishes books and magazines. Disney also operates ESPN and theme parks. Shares gained a modest 1.67% on Monday, and pay a dividend of 1.2%. Shares are down 9% year-to-date.
Under Armour, Inc. (NYSE:UA): The company develops, markets, and distributes branded performance products for men, women, and youth. It also designs and sells a broad offering of apparel and accessories made of synthetic microfibers. Shares popped 6.59% on Monday, and have gained 45% year-to-date.
Google Inc. (NASDAQ:GOOG): A global technology company that provides a web based search engine through its world-known website. The company offers a wide range of search options, including web, image, groups, directory, and news searches. Although shares gained more than 4% on Monday, Google is a loser in the NBA lockout deal. It was just announced last week that four of the NBA’s most recognizable stars—LeBron James, Carmelo Anthony, Dwyane Wade, and Chris Paul would be hitting the road next month for a four-game exhibition tour dubbed the “Google+ Homecoming Tour.” In addition to being the tour’s main sponsor, the search engine giant planned on streaming the games through the tour’s Google+ page. However, with the new lockout deal, the Homecoming Tour has been cancelled, as the players have to get ready for NBA games. “We are thrilled that a tentative agreement has been reached and are looking forward to getting back to work and playing basketball,” Wade said in a statement. “We all want to reconnect with our teams to make sure we hit the ground running when training camps are expected to open on December 9.” Google shares are down nearly 1% this year.