Here’s How Big Blue, HPQ, and Broker-Dealers Are Using the Cloud

Earlier this year, IBM (NYSE:IBM) revealed the SmartCloud, a service delivery platform that offers software, hardware, network, and third-party services on a pay-per-use basis. IBM’s focus is big data analytics, where it hopes to facilitate innovation and discover new revenue streams for itself and clients. For example, TP Vision will use SmartCloud services to generate insights about how consumers are using interactive home entertainment.

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As part of its turn-around effort, Hewlett-Packard (NYSE:HPQ) is formalizing a cloud division to manage the company’s Converged Cloud platform and related initiatives. A memo obtained by CRN says that the new division will be run by former vice president of cloud networking Saar Gillai. HP is currently entrenched in massive cost-cutting efforts that could be distracting it from innovation.

Oracle (NASDAQ:ORCL) has taken flack from Piper Jaffray analyst Mark Murphy, who said, “The world is moving to the cloud and Oracle is not completely in sync with that,” but the company has taken steps to enter the market.

Nasdaq OMX Group (NASDAQ:NDAQ) and Amazon (NASDAQ:AMZN) are teaming up to use the cloud through a service called FinQloud. The service is designed for the financial services industry with two distinct solutions. One is Regulatory Records Retention (R3), which “will provide broker-dealers with a storage and retrieval tool to help meet U.S. Securities and Exchange Commission Rule 17a-4 record retention obligations.” The other is Self Service Reporting (SSR), which will “enable broker-dealers to perform fast, on-demand analysis and reporting on their stored trade data.”

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