Hint: What brand has become its own religion with acolytes waiting on every word from their charismatic leader? Apple (NASDAQ:AAPL), of course.
BrandZ is out with their annual Top 100 Most Powerful Brands. The list hardly changes insofar as participants, but the order of “power” is interesting to watch each year.
According to Bloomberg, “Apple’s brand value climbed 84 percent in the past year to $153.3 billion, WPP’s Millward Brown unit said. Google’s brand lost 2 percent to $111.5 billion, ending four years atop the rankings, while International Business Machines Corp. (NYSE:IBM) climbed 17 percent to be the No. 3, ahead of McDonald’s Corp. (NYSE:MCD).”
Here’s the Top 10 Most Powerful Brands (Brand Value in Millions, Percent Change Year-over-Year)
1) Apple (NASDAQ:AAPL) 153,285, 84%
2) Google (NASDAQ:GOOG) 111,498, -2%
3) IBM (NYSE:IBM) 100,849, 17%
4) McDonald’s (NYSE:MCD) 81,016, 23%
5) Microsoft (NASDAQ:MSFT) 78,243, 2%
6) Coca-Cola (NYSE:KO) 73,752, 8%
7) AT&T (NYSE:T) 69,916, N/A
8) Marlboro (NYSE:PM) 67,522, 18%
9) China Mobile (NYSE:CHL) 57,326, 9%
10) GE (NYSE:GE) 50,318, 12%
Two additional data points to consider: “Twelve of the top 100 global brands were from China (NYSE:FXI), led by China Mobile Ltd. at No. 9 and Industrial & Commercial Bank of China Ltd. at No. 11. Amazon.com Inc. (NASDAQ:AMZN), which ranked 14th, overtook Wal-Mart Stores Inc. (NYSE:WMT), which ranked 15th, to become the most-valuable retail brand.”
Here’s the Full List: