Apple (NASDAQ:AAPL) may be looking to release both the iPhone 5S and iPhone 6 in 2013 — far earlier than anyone expected. According to a recent article by the International Business Times, an alleged source within Apple’s supply chain claims to have seen the newest versions of the iPhone.
However, there are numerous doubts about the authenticity of this report. For one, the pictures of the “new” iPhone are almost identical to what the current iPhone 5 looks like. In addition, IBT themselves doubt the authenticity without corroboration from trusted sources.
So what should we make of it? Probably nothing. This isn’t to say that the iPhone 5S won’t be coming out this year; Topeka Capital Markets analyst Brian White released a report this year saying that not only is it likely the 5S comes out this year, but that the 5S will likely come in different colors and sizes, too.
“Our checks indicate that the next iPhone will have more choices for customers,” White said. “This entails an expansion in both the color patterns and screen sizes with the next iPhone (i.e., likely called the iPhone 5S) that we currently believe will be launched in May/June with certain supply production starting in March/April.”
CHEAT SHEET Analysis: High Quality Product Pipeline for the 5S
One of the core components of our CHEAT SHEET Investing Framework evaluates a company’s future product pipeline. The addition of new colors to the iPhone is great, but the differing sizes of future iPhones should help Apple compete against the typically bulky Android devices.
What’s more, analysts have been harping on Apple lately for not coming out with a revolutionary device like the iPhone or iPad in years. While changing the iPhone’s color and offering different sizes for the same model isn’t quite revolutionary, it will give consumers something to whet their appetites on.
Although it’s unlikely that both the 5S and iPhone 6 will come out this year, the next-generation iPhone, whatever it may be called, is likely arriving soon, and should prove adequate in holding off invention-starved critics for at least a few months.