3 Tech Titans Making Noise: Amazon Lures Big Business, Microsoft’s Sliding Market, and BlackBerry Bears

Amazon.com (NASDAQ:AMZN): Since moving into the business of remote data storage and other cloud services, Amazon has been working feverishly to lure large corporations to set up shop among its data stacks. However, the biggest opportunity lies in the $300 billion that enterprise customers spend on data centers annually, according to Bernstein Research. To help capitalize, Amazon has developed a partner network that boasts some 4,000 members, up from 1,000 a year ago. The resulting ecosystem with developed solutions that function on Amazon’s Web Services servers can help convince large corporations and government agencies to sign up with the company.

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Microsoft (NASDAQ:MSFT): IDC has taken the knife to its 2013 IT forecasts, with industry growth predictions down to 4.9 percent from 5.5 percent due to macro-related issues coupled with weak PC demand. Software demand will slow as well, from 7 percent to 6 percent growth — not welcome news for companies such as Microsoft and Oracle (NASDAQ:ORCL).

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BlackBerry (NASDAQ:BBRY): Bernstein’s Pierre Ferragu has downgraded the company to Hold and lowered the price target from $22 to $15 in light of “few positive catalysts coming through in the next six months.” He added: “We dislike the risk/reward of our BB10 trade.” The move comes against the current, as many other firms have been upgrading BlackBerry’s shares on the excitement generated by the new Q10, which has apparently been selling quite well.

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