3 Tech Titans Making Noise: Apple’s ‘Calm Before the Storm,’ Microsoft’s Executive Shuffle, and Google’s Big Spend

Apple Inc. (NASDAQ:AAPL): Analyst Brian White reports that his Apple Monitor, which tracks Apple-dependent Taiwanese suppliers, has reflected a 24 percent sales decline for the month of June year-over-year and an 11 percent quarter-over-quarter slide. White attributes high-end smartphone weakness, pending iPhone and iPad refreshes, and macro-climate issues for the figures, though VentureBeat offers that this is “the calm before the storm.”

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Microsoft (NASDAQ:MSFT): As expected, CEO Steve Ballmer has pulled the curtains back on the company’s big executive reorganization, which Ballmer hails as a “far-reaching realignment of the company that will enable us to innovate with greater speed, efficiency and capability in a fast-changing world.” Microsoft’s divisions will be replaced by four ”engineering units” consisting of Operating Systems (run by Windows Phone chief Terry Myerson), Applications and Services (run by Online Services chief Qi Lu), Cloud and Enterprise (run by Server and Tools chief Satya Nadella), and Devices and Studios (will handle all hardware and entertainment work, and be run by Windows chief Julie Larson-Green).

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Google (NASDAQ:GOOG): The company’s Motorola subsidiary is apparently willing to spend up to $500 million on marketing for its Moto X phone, according to The Wall Street Journal. All four major U.S. carriers are expected to carry the device when it launches this fall. Additionally, Motorola has managed to limit the amount of “bloatware” that carriers will pre-install.

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