3 Tech Titans Making Noise: Apple’s Fingerprints, BlackBerry’s Hurry, Yahoo’s New Logo

Apple Inc. (NASDAQ:AAPL): The rumored fingerprint sensor that may be finding its way into the iPhone 5S could bolster the company’s mobile commerce and enterprise adoption, according to Wells Fargo analyst Maynard Um. ”As consumers increasingly rely on mobile devices to transact and store personal data, a reliable device-side authentication solution may become a necessity,” he said, adding that he also sees a fingerprint sensor driving sales in the enterprise market, as corporations are likely to see the benefits of strong security measures.

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BlackBerry (NASDAQ:BBRY): BlackBerry  is ”aiming to run a fast auction process that could be wrapped up by November,” according to sources who spoke to The Wall Street Journal, causing shares to spike just before Wednesday’s close and continue to rise Thursday morning. The source added that BlackBerry “has narrowed its list of potential bidders to seek out in a sales process expected to begin soon,” while the Canada Pension Plan Investment Board and Bain Capital are expected to make bids for the firm.

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Yahoo! (NASDAQ:YHOO): Fresh off licking his wounds from J.C. Penney, Bill Ackman is reportedly interested in taking a stake in Yahoo. Separately, Yahoo has unveiled its new logo, which does not consist of any straight lines — “straight lines don’t exist in the human form and are extremely rare in nature,” the company explained. Yahoo was looking to continue using serifs and “sought mathematical consistency.”

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Don’t Miss: Is This Apple’s Long-Rumored Fingerprint Scanner?

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