4. More big changes may be coming to the Apple Store
As Tech Cheat Sheet reported earlier this week, there are several changes rumored to be coming to the Apple Store in preparation for the upcoming release of the Apple Watch. Per sources cited by 9to5Mac, Apple Stores are currently being outfitted with safes for securing the gold Watch Edition models of the wearable product. Scales for ensuring that returned devices have not had any gold removed are also rumored to be coming to the Apple Store.
While the changes that 9to5Mac reported were directly related to the debut of the Apple Watch, insiders who spoke with ifo Apple Store claim that other changes unrelated to the Apple Watch are also in the works. Ifo Apple Store is a website that focuses exclusively on news about Apple’s retail business. According to ifo Apple Store’s sources, the changes are being pushed by Angela Ahrendts, the former Burberry CEO who Apple hired last year as the company’s new head of retail.
While many of the changes being implemented by Ahrendts are behind-the-scenes organizational moves, she is also rumored to be considering several alterations to the physical layout of the store, such as new seating areas for people waiting for their Genius Bar appointments. While it’s not clear from the report what other changes might be coming, the sources noted that “Ahrendts is looking closely at how the stores are built and how they are organized.”