8 Companies Winning the Battle for Online Video
The rise of the Internet over the past decade has paved the way for more advertising and a new battle among major corporate giants.
According to comScore, a leader in measuring several aspects of the digital world, online video is still growing its presence in the United States. The company recently announced that data from its Video Metrix service showed 183 million U.S. Internet users watched more than 44 billion online videos in June, up from 41 billion videos in May. As usual, Google Sites generated the highest number, with 15.7 billion videos, and easily logged the highest average engagement among the top 10 properties.
Video ads, often a requirement for viewing online videos, jumped from 15.8 billion views in May to 20 billion views in June — the highest level of video ads on record. Overall, video ads reached 54 percent of the total U.S. population.
Let’s take a look at the top eight U.S. online video content properties ranked by unique video viewers in June. Most of the companies are outperforming the Dow Jones Industrial Average and S&P 500 this year.
8. Viacom Digital (NYSE:VIA):
Unique viewers: 40.5 million
Year-to-date performance: 37.1 percent
7. Yahoo sites (NASDAQ:YHOO):
Unique viewers: 41.4 million
Year-to-date performance: 49.1 percent
6. News Distribution Network:
Unique viewers: 46.6 million
NDN is a leading-edge digital video and advertising solutions company. Its unique syndication and advertising model distributes professional multimedia content from trusted brands to high-quality digital publishers. It is not a publicly traded company, but current employees hail from CBS, CNN, Conde Nast, Cox, Discovery, Turner Broadcasting, and elite individual properties such as AJC.com, NOLA.com, and WashingtonPost.com.
5. Microsoft sites (NASDAQ:MSFT):
Unique viewers: 46.8 million
Year-to-date performance: 18.3 percent
4. VEVO (NYSE:SNE):
Unique viewers: 49.3 million
Year-to-date performance: 97.7 percent
3. AOL (NYSE:AOL):
Unique viewers: 51.0 million
Year-to-date performance: 26.1 percent
2. Facebook (NASDAQ:FB):
Unique viewers: 61.6 million
Year-to-date performance: -1.7 percent
1. Google sites (NASDAQ:GOOG):
Unique viewers: 158.3 million
Year-to-date performance: 28.7 percent
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