Brian Rolapp, chief operating officer for NFL Media, is confident in his NFL fan base. He doesn’t believe giving fans the ability to watch their home market games on their mobile phones will dismantle television ratings. And his newest deal with Verizon Wireless (NYSE:VZ) proves his conviction.
The National Football League has extended its deal with it wireless carrier to make all games available to Verizon customers on their mobile phones. The agreement is valued at $1 billion over the four years, and represents a 39 percent increase of the previous four-year deal, The Wall Street Journal reports. Eventually, games will be available to all mobile phone customers.
The perpetuation of the deal represents the NFL’s ongoing commitment to comply with mobile technology and offer its viewers coverage on portals other than broad, cable, and satellite television partners. Rolapp explains, “This is about leveraging technology to try to make the fan experience better and to try to make the game better.”
The new four-year deal allows Verizon customers to sign up for the service and then receive access to NFL Network, NFL RedZone, and regular season games on Sunday, Monday, and Thursday. In addition, next year’s playoff season will be the first time that Verizon customers will not only be able to watch their home market games on their mobile phones, but also all the post-season games, including the Super Bowl.
Eventually, a NFL mobile application will be available to all fans, but only those with Verizon will be able to access its premium version.
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