Amazon (NASDAQ:AMZN) did its part to provide answers to some questions Monday at CES 2014 once it announced that it will partner with Samsung (SSNLF.PK) and other content providers – Warner Bros (NYSE:TWC), Lionsgate (NYSE:LGF), 20th Century Fox, and Discovery (NASDAQ:DISCA) – to get 4K content on recently unveiled 4K screens. A number of companies have recently cut the ribbon on their new 4K TVs, but until Monday, it was still unclear what content would be streaming from those screens.
According to The Verge, Amazon’s partnership with Samsung and a slew of other content providers will enable the company’s Instant Video Service to provide 4K content from its partner studios. That means customers who buy Samsung’s 4K TV will also be buying into Amazon’s extensive video catalog, making the purchase significantly more appealing.
The deal is lucrative for all parties. Until now, 4K TVs looked like attractive new toys, but not all consumers have been convinced the high price tags are worth the cost when considering the current lack of compatible content. With this partnership, however, Samsung buyers will now have access to Amazon content on their 4K TVs. The South Korean company recently confirmed that Netflix (NASDAQ:NFLX), Technicolor’s M-Go, Comcast (NASDAQ:CMCSA), and DirecTV (NASDAQ:DTV) will also be providing content for its screens.
The idea of a Samsung 4K TV just became a lot more appealing, but there still are questions left unanswered in the 4K TV world, and it will be up to the tech giant to sort them out if it hopes to compete with rivals that have also recently launched TVs of their own. The Verge reports that as of now, Amazon and Samsung haven’t released any details on when Amazon’s 4K streaming services will be available to Samsung owners. However, experts believe the content will be ready once the 4K TVs start shipping to customers.
CES 2014 officially kicked off Tuesday, but a number of impressive technologies have already been revealed, especially in the television technology sector. Between 4Ks, 3-D announcements, curved screens, and an increasing number of content deals, much of the focus in Las Vegas this week will be on the future of television, and Samsung and Amazon are both smack-dab in the middle of it.