Amazon (NASDAQ:AMZN) is clearly not afraid of taking the tablet fight back to Apple (NASDAQ:AAPL), whose iPad mini just completed its first weekend of pre-orders. The retailer has begun advertising its Kindle Fire HD on its home page, prominently featuring a piece-by-piece comparison with the iPad mini and highlighting the Apple tablet’s higher price.
Apple launched its mini tablet as a differentiated product from the 7-inch tablets of Amazon and Google (NASDAQ:GOOG), among others, declaring that it was priced higher because it offered better features and an improved experience. The iPad mini starts at $329, $130 higher than the starting price of the Kindle Fire HD and Google’s Nexus 7.
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Over the weekend, Amazon featured a negative review of the iPad mini on its homepage alongside its own tagline, “Much More for Much Less.” It added that at 1,024 by 768 pixels, or 163 pixels per inch, the iPad mini had a lower resolution than the Kindle Fire HD’s 216 pixels per inch.
Amazon, which is known to be shy about sales figures of its devices, said in a statement to AllThingsD on Friday that the Kindle Fire HD saw its biggest day of sales since launch on the same day that the iPad mini was announced. Sales grew “3x week over week,” Amazon said, though exactly what that number was is still not clear.
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