Amazon Has BIG Hopes From This Facebook Venture

Amazon.com (NASDAQ:AMZN) has entered the online gaming arena with the launch of its new social game Living Classics on Facebook’s (NASDAQ:FB) platform. The free game involves a literature-themed puzzles and features a family of foxes going through scenes from books such as Alice in Wonderland and The Wizard of Oz.

“We know that many Amazon customers enjoy playing games — including free-to-play social games — and thanks to Amazon’s know-how, we believe we can deliver a great, accessible gaming experience that gamers and our customers can play any time,” the company said in a statement.

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Amazon added that it was hiring game developers and would soon introduce more titles through Amazon Game Studios. “Amazon Game Studios is exactly what it sounds like: a new team at Amazon that’s focused on creating innovative, fun and well-crafted games,” the company wrote in a blog post on the new games.amazon.com site.

The foray will put the e-retailer in the path of others like Zynga (NASDAQ:ZNGA), the creator of games such as Farmville and Words With Friends that has been struggling since going public in December. Zynga’s stock closed at $2.94 on Monday.

In Amazon.com’s Living Classics, gamers must quickly spot and click moving objects on the screen to win points, called cash and coins. Players can also stock up on game currency, with a dollar buying five units of cash and $100 buying 660.

“Players help to reunite the foxes by exploring beautifully illustrated scenes and spotting moving objects,” the company explained. “You can visit friends, share rewards you’ve earned, rediscover famous stories, and reunite fox families.”

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